This follows an increasing awareness of and interest in i-Pix' BB range of products in the region over the last two years, together with their use and specification on several high profile projects by leading lighting designers including Svend Pedersen, Mark Cunniffe and Billy Aidie.
DLC Dubai was formed in 1993 and will be supporting all companies in the region who are using i-Pix products for shows, events, permanent and temporary installations and those working on the numerous government projects.
Completing this deal with DLC means that i-Pix products are now available across all continents. While the distribution network continues to expand, the Middle East was the last piece in a strategic geographical jigsaw giving customers a truly global sales and support network.
DLC Dubai offers the full i-Pix range - including the newly launched BB1, alongside the popular BB4 and BB7 units - for sale and rental. i-Pix is also intending to launch a new architectural range in 2010.
Say's DLC Dubai's Lorraine Ludman: "i-Pix products came highly recommended by a number of the leading lighting designers with whom we work, so we were really keen on using and promoting them. The low power consumption is a definite bonus and they also have a great reputation for being robustly engineered and tough enough to withstand the rigours of touring."
i-Pix' Chris Ewington comments: "It's great to have DLC onboard - the company has an excellent track record and a reputation for being ground-breaking. The BB range has already been seen in action on prestigious shows and presentations in the Middle East, and it was always part of our planned growth to have a strong representation there."
(Jim Evans)
