PlasmaScreen Co liaised with George P Johnson's project team and installed the screen on site at Olympia, along with a PA system and radio mics to create a small theatre area within the stand. IBM's exhibition team then ran demonstration videos and gave Powerpoint presentations, which reflected the branding used in IBM's current marketing campaign to the seated audience of invited guests.
David Foulger was George P Johnson's senior event manager for this project. He commented: "The content shown on the screen was part of IBM's integrated event strategy at the event in delivering key information to visitors. The quality of the screen, coupled with the service and support given by PlasmaScreen Co, meant that the IBM team was confident in concentrating on delivering their own message through the stand demonstrations. The screen enhanced the creativity and overall impact of our design."
(Lee Baldock)
