Given the unusual layout and leisure offering, Xscape required a creative screen solution and in both Castleford and Braehead, they invested in large 32in 'Bubble' screens from SLR. The Bubbles look particularly eye-catching as they glow brightly in an array of neon colours. Xscape has used the Bubbles to show footage of extreme sports interspersed with in-house Xscape offers, promotions and adverts.
SLR's touch-screen lollipop freestanding point of information units will also soon to be introduced at all three Xscape centres, offering elements of the group website and specific centre information.
"Xscape is a leisure destination that offers something different from the norm," says Gary Orrell, business development manager at SLR. "We have been able to provide products that reflect the excitement of the venues while providing a practical and good value visual solution. Information can be uploaded onto our screens and information points in a matter of minutes, making our units both attractive and flexible."
(Lee Baldock)
