USA - Two of the world's larger audio and video system integrators, Impact, Europe's largest, and The Whitlock Group, a $135 million dollar US based company, have announced "the creation of the industry's first global alliance for the audio-visual (AV) integration market". Called the Global Presence Alliance (GPA), the group will initially focus on customers based in the US and Europe, with plans to build the international footprint and size going forward.

Fredd Causevic, CEO of Impact, said: "With the market for videoconferencing, in particular, growing at a rate of more than 25 per cent, it is exactly the right time to look to extend our geographic reach.

"Our clients here in the UK and Europe are increasingly asking for the same level of service and support for their offices throughout the world. The Global Presence Alliance is all about promoting best practices in our industry and providing customers with unified service. Strategic alliances are now common place in the IT and telecoms sector, so it was only a matter of time before the AV market followed suit."

Doug Hall, CEO of The Whitlock Group, said: "As competition and demands rise in the global marketplace, the delivery of efficient, seamless and reliable systems is a necessary business practice. Customers require standardisation of designs and programming interfaces to maintain consistency and quality of service across their enterprise. With the formation of the Global Presence Alliance, we are uniquely positioned to provide fully integrated solutions on an international scale based on our geographic coverage and portfolio of service offerings."

(Jim Evans)


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