Salon International brought together hairdressers and hair brands for the three day event, with live shows and hair design taking place across the day with celebrity hairdressers and leading professionals in the industry demonstrating their work.
Wella designed and built its own 'village' at the show, and used the Infinite bezel-less plasma as the focal point for the Wella show stage. AV production company Mindset built a plasma wall using 16 Infinite plasmas which allowed images from the show to be displayed to the seated audience in the arena.
A second stand featured the world's first hanging Infinite screen, hung from trussing above an exhibition stand to show live action from the stage where top designers were showing their hairdressing skills throughout the show.
The third stand that featured the 'Infinite' plasmas was Toni & Guy, where a nine piece bezel-less plasma wall was mounted into the stand, again showing live action from the hairdressers to the assembled audience.
The 'Infinite' plasma system is distributed in the UK by PSCo, whose director, Stuart Holmes explained: "Salon International has been the first show to feature such a huge number of the Infinite plasma panels. Their high quality image is ideal for this exhibition because it shows every intricacy in the hair design and the audiences can see a high quality image from both near and far."
(Jim Evans)
