Gap's flagship outlet in London has a temporary installation of a 3 x 3 plasma wall to create festive cheer and relay Gap's Christmas season advertisements to shoppers in store.
Interactive design agency, Osmotronic specified and installed the screens to meet the store's brief. Director Matthew Falla explained, "The idea was to create impact and display both adverts and motion based content for the Christmas season. Working with Gap's internal creative team and US agency, we created a looping motion graphic show reel of the brand's Christmas campaign which was shown on the screens.
"We explored the options available for the install looking at projection, LED walls and other solutions but the Infinite Plasmas were the firm favourite. Gap preferred the product due to its brightness, the impact of the screens, their slick and modern appearance and affordable price."
PSCo's rental director Mike Nield commented, "We have just invested in a fleet of the new Infinite Plasma 4230R's which tick all the boxes for retail applications. The screens allow creativity with their install and we enjoy working with our integration partners to offer innovative solutions that make an impact and look good. The range of accessories we now offer coupled with the screens high performance means temporary installs of this product are becoming more and more popular."
(Jim Evans)
