InnovaSon

InnovaSon simply couldn't be left out of the festivities, such was the heady atmosphere of digital live progress. The new logo presents the letters 'IS' in a faintly Star-Trek inspired juxtaposition suggesting man and machine in unison - in this case a FOH engineer and, presumably, an InnovaSon console. "Why this changeΩ" asked commercial and marketing director Xavier Pion, rhetorically. "Well, InnovaSon has been around for 10 years, which means it's the 10th anniversary of the first ever digital live console. That occasion needs to be honoured. Our product range is not very broad, but it's very accurate, so we're changing our image to show our continuing presence in the market. New system packages are available, new technology is on the way - and we're not that expensive. We're competitive!"

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