Custom Martin display wraps Armani New York
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Speirs and Major have worked on other Armani flagship stores, notably Armani Store Ginza in Tokyo. "The Tokyo and New York stores are very much about the impression of the Armani brand through an architectural form," states SaMA director Keith Bradshaw. "On Fifth Avenue we developed the idea of wrapping the glass box in an LED screen, effectively extending the impact of the store out onto the street." The animated facade is double-sided and is visible from inside the store at the restaurant level.
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