PEL has designs on McDonald's restaurants
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Franchisee Pru Naik has 24 McDonald's restaurants, mainly around West London and Berkshire. His McDonald's feature stylish dark bamboo and cream colour schemes, flowers on the tables, free wi-fi in every restaurant and now a new sound system.
Brand & communications manager Rico Pieri investigated the sound options and found Bose to be both quick to respond and helpful. Bose put Pieri in touch with one of its leading Bose Pro-Partners, PEL Music & Media, for the system design and installation.
PEL was asked to design and install a system initially for McDonald's London Victoria restaurant which was the first to be kitted out as part of the high spec refurb. The existing sound system hadn't been changed since 1999, but t