"Solid-state fixtures already account for the major part of our production, and now we're looking to Alkalite to accelerate product and information flow," explained Jason Echols, director of Alkalite sales and marketing at Intelliway. "Selling through a distribution network will allow our distributors to get onboard and share their market insights with the confidence that an exclusive commercial arrangement brings."
In addition to three new LED series aimed at architectural LED applications, integrated LED club systems and compact sound-active LED effects, Alkalite will also be offering a range of metal halide source intelligent lighting, DMX controllers and fog and haze generators. These three series will only be available to Alkalite's distributors outside of the US and major European markets. "In the US and Europe, we'll be limiting our brand offerings to the three Alchemy, Pixel Pod and dotZ LED series, noted Echols. "As confident as we are in our ARK Pro lighting, jplex DMX consoles and Plasma FX foggers, with the overabundance of good suppliers in this category already operating in the North American and European markets, we'll be promoting these lines to our distributors in the smaller international markets."
"We're set to bring out six distinct new product series, all designed and produced in-house with innovative, often patented, features. The first thing we agreed on was our intention to put as much distance between our new brand and the idea of a 'one-stop shop' for Chinese disco lighting as we possibly could. With that agenda, we began developing models like the Kaliflower 250 in the ARK Pro series, a six-channel DMX moonflower; the Tracpod in our Pixel Pod series, which integrates DMX, sound-active, and stand-alone control with eight full-color LED clusters; and the entire series of portable effects in our dotZ range, which includes LED fixtures which mimic classic disco effects."
The Pixel Pod and dotZ series are shipping now, with the ARK Pro series set to ship in August, and the Alchemy, jplex, and Plasma FX lines to follow in September.
(Ruth Rossington)
