‘This investment strengthens the collaboration between VSS's 19-member team and JLL USA’

USA - JLGroup has announced a strategic investment by JLL USA LLC into Vital Show Solutions (VSS), a pivotal move set to bolster both companies' growth trajectories. JLL USA LLC is investing over $1m into VSS, affirming its commitment to ensuring expansive equipment upgrades and continued team development. JLL USA Team will operate out of VSS’s shop located in Carrollton, Dallas, Texas.

This investment strengthens the collaboration between VSS's 19-member team and JLL USA, enabling JLL USA to tap into the expertise of VSS's entire team, including the head of video, head of sound, project managers, and enhanced transport capabilities. This positions both companies to efficiently manage and execute a substantial combined $12m order book for the year.

"JLL USA's investment in VSS represents not only a strategic alignment of our businesses but also our core values such as building lifelong relationships, driving continuous innovation, and delivering exceptional service," stated Keaton Watson, vice president of business development and operations at JLL. "We are excited to share our expertise and resources with VSS to cultivate a premier rental and staging partner in the industry."

Vital Show Solutions will fully remain independent in its own client relations and is dedicated to becoming the preferred rental and staging partner by delivering high-quality, innovative solutions and services. The collaboration with JLL USA LLC is expected to significantly enhance both companies' market presence and service offerings, promising substantial benefits to all clients and stakeholders.

"This partnership marks a significant milestone in our journey towards industry leadership in the US," added Watson. "Together, we are set on an exciting path of growth and enhanced capabilities, ensuring a bright future for our client’s team members."


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