As part of the ongoing growth of VDC Trading, the pro audio, video and broadcast cable specialists have recruited Jo Clarke as sales manager. Clarke has wide experience of tele-sales and customer service management within the telecoms industry, and presently heads a large team of experienced staff, with plans to expand the team to meet VDC’s upturn in business. "I wanted a move into the independent sector, and in VDC I can see enormous potential for growth," she says.

Clarke’s early tasks will be to implement a training programme and an improved sales and marketing strategy. Managing director, Niall Holden, commented: "VDC’s reputation has spread through word of mouth amongst its loyal and committed customer base over the last 15 years. It has grown in a reactive culture based on short lead time demands from customers anxious to get their products. Jo’s remit is to structure the future growth in a far more controlled manner, ensuring that we maintain our service level and ‘can do’ attitude."

(Lee Baldock)


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