White Light sales director Peter Threadgold with distribution sales manager Ken Berreen
UK - Entertainment lighting specialist White Light has announced the appointment of industry veteran Ken Berreen as the company's distribution sales manager. Ken brings to the role more than 30 years experience with lighting and sound technology having worked at all levels of the entertainment industry. Previous roles include project management, lighting design, installation, hire, and sales experience most recently as European sales manager for well-known stage lighting manufacturers.

"I am happy to welcome Ken to White Light," says Peter Threadgold, White Light sales director. "His experience on all sides of the industry makes him a great addition to our team. I look forward to working with him as White Light continues to grow."

In his new role, Ken will focus on delivering White Light's innovative products and quality customer service to both new and existing markets across the UK and Europe. "I am very excited to get started with the White Light team," Ken commented. "White Light's established reputation as an industry leader is a clear result of the company's commitment to great products and great service. I hope to spread this message as the company takes advantage of new opportunities within the industry."

Ken joined White Light as Distribution Sales Manager in January 2014 and will represent the company on stand G50 at the upcoming Event Production Show, taking place 11-12 February at Earls Court 2 in London.

(Jim Evans)


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