L-Acoustics promotes Jeff Rocha to global role
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As a member of the L-Acoustics board of directors, Jeff accompanies the product development lifecycle end to end, liaising with key stakeholders across geographies and functions to recommend and implement processes and systems that allow L-Acoustics to identify and address new business opportunities effectively and deftly.
This role encompasses market intelligence and identification of key opportunities; crafting product portfolio and technology roadmaps cross-functionally in collaboration with R&D, applications, sales and marketing teams; development of marketing and sales collateral and training; and coordination of communication around products and services.
“Since joining L-Acoustics, Jeff has proven adept at forging relationships throughout the company and with external partners while leading business development in North America where we have experienced accelerated growth,” explains Anne Hamlett, director of HR & Legal. “Bringing more than two decades of experience in touring and installation markets, Jeff is a trusted and highly regarded audio expert.”
Rocha notes, “It’s exciting for me to be able to help guide L-Acoustics into new markets via a systematic approach to product management.”
Joining Jeff’s team as product manager is L-Acoustics application engineer Germain Simon. “Germain’s passion for sound and expertise in international install markets, as well as a history with L-Acoustics dating back to 2009 makes him an ideal product management collaborator,” says Jeff. “I look forward to partnering with Germain and teams across L-Acoustics to translate ideas into product.”
(Jim Evans)
