The Association has launched a new magazine for the industry. The first issue of L&SI America will be published in Spring 2004 and like its European counterpart, will cover the use of professional lighting, sound and related technologies in entertainment, presentation, club and worship applications. The launch of L&SI America will ensure that the PLASA name, and that of its individual members, will have a much greater profile in the Americas, giving both the Association and its member companies an active lead in this market.