Lab.gruppen's managing director Tomas Lilja says, "At Lab.gruppen we have always taken customer support very seriously, talking and listening to our customers and taking their views on board. Over the last year we have conducted a series of informal research initiatives and the results have influenced the new website design and content."
"Right from the outset we've provided an auto-update feature on the PLMSeries software and firmware installer and we have now extended this initiative to make all updates and informational improvements totally available," says Michael Jarl Christensen, VP sales and marketing. "The new website offers intuitive access to everything you need; one click and you're pretty much there."
Registration processes have been greatly simplified so that Lab.gruppen customers can easily sign up to register their purchases, access the certified pre-owned products scheme or ensure they are informed about future enhancements to their products.
According to head of marketing, Tim Chapman, the new website is the next logical step for the company. "We recorded sales growth of over 25% in the last calendar year, so we're clearly doing something right," noted Chapman. "The new website is designed to aid that process by making access to information about all Lab.gruppen products andservices as simple and transparent as possible."
(Jim Evans)
