"We chose to utilize the MultiFX because it is in line with our brand values - sophisticated, technologically advanced, and futuristic" said Marcelle Duncan, marketing manager for Land Rover Middle East & Africa.
MultiFX is the innovative visual display system that allows people to directly interact with a large projected ad or game with their body movements, immersing them selves into your message, providing a full-body interactive environment for an effective and fun experience for all users. This system showcases an interactive virtual world where the state-of-the-art tracking system within the software reads the position of the body at all times, allowing for real-time movement and interaction with the display graphics.
MultiFX must be experienced to be appreciated fully. Consumers now have the ability to get involved with advertising like never before. Why don't you come to Hall 3 and try it!" says David Holm-Glad, managing director and co-founder of MultiSell Technology ME.
MultiFX can be projected onto any flat surface with scaleable display sizes, say the company. "Customers respond warmly to interactive initiatives as long as they are relevant, fun, simple, and different and with the MultiFX, the interactive projection solution - Land Rover will achieve all four," said Mohamed El Omari, chief marketing officer and managing partner for MultiSell Technology Middle East.
(Lee Baldock)
