Each of the 14 live shows started by the laser systems simulating the stage being cut away to release the Red Bull F1 car. Cutting 'sparks' were also produced by Laser Hire Ltd using various pyrotechinc effects through a running sequence from a pyromate control system to match the moving laser beam projected from the truss. The car was then raised to the centre of the stage through a cloud of smoke, creating a truly Bond like effect to start the thrilling live event in front of a packed house of over 5,000 spectators.
Adding to the unique atmosphere generated by the performances, featuring up to 80 different cars from GTs to drift and stock cars racing around the purpose-built track in Hall 5 of the NEC, was a laser show, by Laser Hire Ltd, designed to enhance the experience and complement the cars. Malcolm Forbes Event Co-ordinator, thanked Laser Hire Ltd for "helping to make The Live Action Arena, part of Autosport International 2007, the largest show of its kind in the world, such a success and attract a record number of visitors."
This was just the latest of a string of high profile events Laser Hire Ltd have worked on this winter. Ranging from Autosports International, to the NSPCC's national campaign to stop child cruelty. Another recent installation saw Laser Hire Ltd providing four more Laser systems for a months long outdoor installation in Preston City Centre to enhance the cities Chirstmas lighting and provide entertainment on late night shopping evenings throughout November and December.
The NSPCC used laser events to create a visual impact at the heart of communities across the Country, and to draw people's attention to their campaign to mobilise people to act to stop child cruelty. For five nights, laser operators from Laser Hire Ltd projected maps, logos, and a scrolling list of names of people who have taken action, in five cities' simultaneously.
By working with Adwalkers, who had a number of operators with laptops stationed at the locations enabling members of the public to log on to the NSPCC web site to register their support, Laser Hire then projected their names on to the buildings straight away as they watched, creating a truly interactive event.
(Lee Baldock)
