Jones, a veteran of over a decade of PLASA shows, says that 2005 one was: "Absolutely the busiest exhibition since the show moved into Earls Court - the show was even too busy on Wednesday for us to get off the stand"
LTM demonstrated its ability to think on its feet when it arrived for the PLASA build! Realizing its single sided corporate sign needed in fact to have signage on both sides, John Jones thought laterally. He asked around site for any contacts in the graffiti art world.
Very soon Ben Miles from Avolites came up with his friend Maddy. Equipped with some spray cans from the nearest car body shop, Maddy's improvisational skills and feel for colour and movement covered the reverse side of the stand with a funky urban version of the LTM sign. "It took him five minutes to figure out what to do with the logo - where it took us about two months to decide what to do with our logo 12 months previously!" exclaims Jones, "We like his style so much that it may well become a theme for next year's exhibition stand."
In recognition of Columbus McKinnon celebrating 50 years since the launch of its flagship Lodestar Chain Motor, LTM commissioned a special re-print of the original 1955 Lodestar brochure - complete with 1955 prices, which were quite a revelation!
John Jones made a special presentation of the brochure to CM's Wally Blount, and together the two made the first cut in the LTM first birthday cake. In conjunction with the Lodestar 50 celebrations, LTM is also running its own competition to find the oldest Lodestar in the UK - visit the LTM website for details.
LTM received great interest in the Lodestar and Prostar range of products and its Equipchaine chain lifting device for theatrical applications. A white Prostar was shown for the marquee businesses, with orders received on the stand for both Prostars and Lodestars and many enquiries to follow up. 'Visitors love the friendly, accessible, flexible and competitive service that we offer, we have no pretensions - we are always glad of any business we can get' says Jones.
(Sarah Rushton-Read)
