The Lightfactor Sales team.
UK - Lightfactor Sales hosted a series of Product Awareness days last week, aiming to highlight the diversity of the company's product portfolio. The product range on show included quality brands such as SGM (moving lights and lighting consoles), LightProcessor (touring and installation dimmers and compact lighting desks), LDR (theatrical lanterns) and Apogee Sound (touring and installation speaker enclosures), plus other distributed lines such as LED lighting products from Xilver, James Thomas, Osram, Color Kinetics and Pulsar. One of the featured DJ products was the new XP10 MP3 player from EKS Finland, while the latest brand now offered by Lightfactor is the Swiss-made VXCO DMXCreator PC-based range of lighting controllers.

The product awareness days attracted people working in all areas of the professional lighting, sound, production, presentation, leisure and entertainment business. Product-wise, the star of the week was the new Palco architectural LED fixture from SGM. This stylish, almost flat luminaire features RGB colour mixing and is available with 3W or 5W Luxeon emitters, a selection of lenses for different beam angles and a lamp life of approx 100,000 hours.

Lightfactor's events have proved a popular method of exposure for the company and its products for the last few years. The controlled environment ensures everyone can receive individual attention and can have products demonstrated in a calm and relaxed environment. It's also a chance for some social mingling and catching up with industry acquaintances.

Further product awareness days are continuing on an ad-hoc basis throughout the rest of the month. If you would like to drop-in, call the sales team at Lightfactor on 020 8575 5566.

(Lee Baldock)


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