Built to the architect's specifications, with AV and design consulting by Anthony James Partners, three curved LED video screens rise from the focal point of the dealership - a five-story glass tower -and reach out to the I-110, a downtown freeway carrying over 350,000 drivers past the dealership each day. Each screen is nearly 5.18m wide and 3.05m high, with curvature matching that of the unique building.
"The project was a chance to work with a top-notch design team and one of the world's leading automakers," said Ed Whitaker, Lighthouse NASA director of sales. "The finished project is a showcase for not only Chrysler's vision, but for an aspect of Lighthouse's custom capabilities."
(Jim Evans)
