Sold by Dutch systems integrator and Lighthouse's distributor in The Netherlands, Hecla Professional Audio & Video Systems BV, one system resides at FC Utrecht, the football club that has its home in Holland's fourth largest city, whilst the other is co-owned by two rental companies and two advertising agencies which have signed deals with several separate clubs.
"The first system we sold was 216m2 of Lighthouse's new B10 LED banner system," says Jos den Hartog, new business manager for Hecla. "This was purchased by a combination of two rental companies and two advertising agencies that specialise in sports advertising, working with FC Groningen in the north of Holland and NEC Nijmegen. The system will rotate between the two clubs."
The B10 panels sit around three sides of the field, one long side and two short sides, and are specifically positioned to be visible to the cameras televising the games.
FC Utrecht's system, meanwhile, is a permanent fixture at its home, Galgenwaard Stadium, with a 216m2 B10 banner system and two 30m2 S10 digital signage LED screens installed by Hecla. "FC Utrecht decided to buy a system for themselves and were convinced that the B10 product, along with Hecla's 40 years of experience, was the right combination for them," says den Hartog. "They also decided to buy the two S10 digital signage screens to create a big, interactive impact with LED within the stadium."
(Jim Evans)
