The Euston Underpass is one of the UK's busiest thoroughfares
UK - The Euston Underpass is one of the UK's busiest thoroughfares, with an estimated 100,000 people travelling its length on a daily basis. It also boasts the latest digital advertising installation from turnkey solutions provider Solutions In Steel (SIS), which has installed two Lighthouse Technologies LED screens, located on either side of the bridge spanning the underpass and visible to traffic travelling in either direction.

Solutions in Steel has considerable experience with Lighthouse screens, having worked with them on projects such as the Two Towers on London's Hammersmith Flyover, Eat Street and Ariel Way at West London's Westfield Shopping Centre and the H Junction Bridge at Shepherd's Bush.

"We provide a 100% turnkey solution, from initial design, through structural engineering, to finished installation and even finance, which makes things as simple as possible for the site owner," says Simon Grice, owner of Solutions in Steel. "For the Euston screen, however, we were provided with an architect's design which we then turned into reality."

The screens measure 12m in length by 3.5m high (16 x 3 panels) and, including their housing structure, weigh in at around 10.5 ton each. The majority of any build is handled off-site, with both screen and content management system tested before the fit, which makes the final installation quick and efficient, an important factor for site owner Transport for London, which naturally wants to keep traffic disruption on London's busy roads to a minimum.

The screens features Lighthouse's new M5 technology, which allows for faster processing speed, improved colour rendition and remote diagnostics/control, providing the clean, bright images associated with Lighthouse panels and constant monitoring to ensure that every part of the screen is working perfectly.

The overall project, which included removing existing cladding from the walls of the tunnel and replacing them with 316 precision bent patterned stainless steel panels, took five weeks and involved night closures of single lanes over a three week period, with the screen itself being lifted into place within a remarkable hour and a half of a six and a half hour road closure.

(Jim Evans)


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