"The Polish event market is growing rapidly, so to keep our leading position we have to grow at a similar rate - or even faster," says Zbigniew Klonowski, TRIAS' managing director. "Everything we do is focused solely on our clients, so we had many discussions with our events partners and clients on which LED screen to buy. All agreed that the Lighthouse R12 is the best one for outside events."
"A particular advantage of the R12 is its high resolution and brightness, which means that it benefits a large proportion of the kind of huge crowds that witnessed the Pope's visit," adds Tomas Nauman, TRIAS' marketing manager.
The four-day visit to Poland by Pope Benedict XVI attracted three million people, including gatherings of nearly a million in Czestochowa and over 260,000 in Warsaw. Significant assistance was obviously needed for the pilgrims to catch sight of the Pontiff during his sermons, so TRIAS deployed the R12 screens to ensure as many as possible could see the Pope deliver his message.
The R12 is also to be deployed as screens in several towns, to allow Poland's World Cup group games against Germany, Ecuador and Costa Rica to be enjoyed by those unable to get to Germany, but wanting to enjoy watching as part of a crowd.
(Chris Henry)
