#LightSAred creatives acknowledged by Wild & Marr
- Details
On 5 August, the live events industry, under the banner of #LightSAred and supported by The Southern African Communications Industries Association (SACIA), Technical Production Services Association (TPSA) and SA Events Council, lit over 500 buildings and sites across South Africa, to draw attention to the desperate situation the industry has faced during South Africa’s lockdown restrictions. The ban on events has seen many businesses shut their doors after not having an income for almost six months.
Over a two-week period leading up to the #LightSAred activation, Shaun Sebastian was responsible for creating the dynamic and eye-catching marketing assets and promotional material of the event, while Dino Moran created a #LightSAred anthem and song. Moran also mobilised industry players for a #LightSAred live broadcast stream by SkyRoom Live from virtual studios based at Solid Group in Cape Town and MGG in Johannesburg.
Wild and Marr, the distributor of Shure products in South Africa, wanted to show their support for the campaign and events industry. During the #LightSAred broadcast, the company’s Gary Furman and Darren Durbach presented a Shure 5575LE Unidyne Limited Edition 75th Anniversary Vocal microphone to Dino Moran. Shaun Sebastian, who in addition to his career in advertising, is a pianist and avid audiophile was acknowledged with a Limited Edition SM58-50A 50th Anniversary Edition cardioid microphone, tailored to deliver warm and clear vocal reproduction and presented with a unique silver finish, brightened mid-range and bass roll-off.
“I would like to thank The Southern African Communications Industries Association (SACIA), Technical Production Services Association (TPSA) and SA Events Council for the opportunity to take part in this campaign,” said Gary Furman, managing director at Wild & Marr. “The plight of people and companies in this extremely difficult time needs to be brought to light. It is our honour to be able to present these gifts to these deserving recipients who have gone above and beyond the call of duty.”
Shaun Sebastian is a multi-disciplinary designer and creative director based in Cape Town. He works across the board on creative campaigns and packaging design and is passionate about seeking simple solutions for complex design problems. About #LightSAred Campaign he commented, “I am so impressed with the exceptional professionalism of the DWR and #LightSAred PR team and thoroughly enjoyed myself working with every person involved on this campaign.”
Dino Moran is a show music director and is currently the preferred music consultant to over 200 of the world’s top fashion designers who all demand radically different soundtracks to match their collections.
