Logic System's Chris Scott, with Lawrence Tay James Yeung.
Singapore - Logic System Asia Pacific is a newly-formed joint venture established between the UK loudspeaker manufacturer and James Yeung and Lawrence Tay, owners and directors of Singapore distribution company Electro Systems. The new, independent company has warehousing, stock, infrastructure and logistics based in Singapore, where the company is registered.

The announcement comes after months of speculation, in which Logic System's loudspeakers have become increasingly visible in Indonesia, Singapore and China thanks to the combined efforts of Yeung and Tay.

The new company will handle all distribution business for Logic System products in the Asia Pacific region including China, forming a dealer network and managing that to maximise Logic System's presence in the area. Logic's MD Chris Scott comments "This is a strategic move based on months of planning with Lawrence and James. It's a very exciting move for us as we now have a local sales team in that area of the world which can truly maximise the full potential of our brand. Plus the whole logistics operation is simplified, meaning lead times are minimized, leading to an overall better service for our customers."

(Jim Evans)


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