The Lloyds TSB commercial conference is the annual gathering of the commercial team to focus on business strategies they are working to achieve from now until 2012 and beyond. After winning a place on Lloyds TSB's events roster in April 2007, Logistik have worked closely with Lloyds TSB on a number of events and conferences which include a further large scale conference and the Lloyds TSB Marketing Conference planned for 2008.
Logistik and Lloyds TSB worked together to reduce waste throughout the conference such as: recycling the carpet into polypropylene pellets, re-using the bespoke set including the vinyl and panels for future Lloyds TSB conferences, using biodegradable packaging for food and drink, and delegates used public transport and car sharing to travel to the event. Logistik were awarded the ISO14001 environmental standard in November 2007 and apply their environmental principles to their projects.
As a full service design and communication agency, Logistik have been involved in all aspects of the conference, pulling together a team of experts from across the business to deliver a full in-house service. The conference saw over 5,000 delegates, for which Logistik designed and built five different large scale break-out zones. The delegates were engaged through a range of innovative interaction and audience participation tools.
Stephen Pegge, head of communications at Lloyds TSB said: "Sustainable development is a priority for us at Lloyds TSB Commercial and Logistik's ingenuity and commitment has enabled us to engage our staff without compromise but in an environmentally responsible way."
James Wilkins, Logistik's brand director said: "We are thrilled to have the opportunity to work with such a respected company as Lloyds TSB. Their diverse range of events and activities means that it is an exciting client for Logistik to build a partnership with and will enable us to showcase the true breadth of our offering from live event management, digital and media, design and build, to catering and brand communication development."
(Claire Beeson)
