Clifford Nathan will manage Loud's business interests throughout China
China - Loud Technologies has announced the appointment of Clifford Nathan to the newly created position of general manager, China. In this role, Nathan will partner with the Company's EAW, Martin Audio and Music Group (Ampeg, Crate and Mackie) distributors to "set go-to-market strategy and build corresponding marketing plans for each brand". He will also manage Loud's business interests, including the enforcement of all intellectual property, throughout China. Based in Dalian, Nathan will report to Davwinder Sheena, Loud's recently promoted APAC managing director.

"Clifford is a rare breed and a real asset," says Sheena. "He's a former creative director for a Hong-Kong-based advertising agency, a trained architect, revered live sound engineer, seasoned pro-audio industry businessperson, and speaks four Chinese dialects. With this background, he's ideally suited to partner with each of our distributors and construct a solid bridge back to our worldwide business units to bring new ideas, energy and Company resources to the China market."

Nathan's most-recent professional-audio experience includes three years with Digidesign/Avid during which time he successfully launched Venue and positioned it as the top-selling digital console in Northern China.

(Jim Evans)

*Pic Clifford Nathan


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