The singer opened the show accompanied by his marching band of female dancers to perform his new single. As he entered onto the stage, the set was flanked either side by four of the dancers, who marched and danced up and down two 10' long travelators below that constantly moved throughout the song. Their fluid movement was mirrored by the ice-skating contestants who took it I turns to make their entrance onto the rink, all choreographed by Nathan Clarke.
Creative director for Olly Murs and staging producer for Dancing on Ice, Dan Shipton, wanted to add an exciting effect that hadn't been seen on the show before. He said: "Initially I was worried that there wouldn't be a company out there who could provide well maintained travelators as hire items and that I would have to change my ideas.
"The team at LS-Live were helpful and informative prior to the event and were even happy to allow me to do a test in their warehouse."
The stage, set and studio company in Wakefield, West Yorkshire provided two of the travelators from its hire stock of five.
Said Shipton, "During the install the team bent over backwards to help solve teething issues we had. I'm looking forward to working with LS-Live again in the near future."
LS-Live hire co-ordinator Jess Woodward said, "It was great working with Dan and we were pleased to be able to fulfill his needs for robust and well-maintained automation machines.
"We have been supplying all kinds of automation equipment, from travelators and scissor lifts to turntables and toasters, to the entertainment industry for many years, so we understand the level of quality and reliability needed for high-pressured television shows and touring environments."
(Jim Evans)
