According to Monica Rigono, boosting the profile of the Manfrotto brand was a key objective on the Lino Manfrotto & Co stand, aided by the latest 196 and 396 series of articulated lighting support arms. A range of new Litec product was also on display, including new ranges of host controllers' and accessories, plus a new range of technical clothing: "It's designed from scratch, manufactured in Italy and is not merchandise!" said Litec.