Marketing consultant Rob Lingfield, the driving force behind the initiative, said: "We worked on the original website five years ago, but due to the fast-moving modern technology, it had become out of date; we needed to move with the times and were very much driven by America, where the use of the internet is probably greater than our own."
The rationale was to make the site - which includes footage from last year's PLASA show - as simple and logical as possible, he continued. "You should be able to get to where you want to go in two or three clicks. We appreciate that news is being streamed onto the world wide web much quicker these days and we need to be at the forefront with accessibility. The company website should now be perceived as the primary source for marketing."
The catalogue, meanwhile, appears in an unusual A5 landscape format, and features recently launched products - including the ASX 21" subwoofer and additions to the 'MA-K' Series amplifier range.
(Jim Evans)
