Wall of Dedication (http://wall.martin.com) is a collection of personal accounts from passionate people across the globe who are involved in the lighting industry. People share their stories of how they got into the industry, their sources of inspiration as well as pieces of advice and pearls of wisdom on a web-based platform. The people featured are a mixture of upcoming and well established, high-profile people and the ones in between with one thing in common; namely passion for their trade and for the industry.
Says the company, "It is clear to Martin that a large portion of the success can be traced back to the dedication of the people in the industry - people like the consumers. Martin tends to focus on products in this industry, and they think it is time for a different approach. Like pets rely on their owners, products rely on passionate people.
"Although Martin develops and manufactures innovative and high-tech products for the industry based on feedback and market demands, they also realize that it is not really about the products. When people apply their passion to working with Martin products, magic happens.
"Wall of Dedication is a tribute to passion. Martin wants to celebrate the consumer's passion and want to inspire others and to be inspired by others. On Wall of Dedication, get up close and personal with some of the passionate people in the lighting industry and find out what sparks their passion.
"Martin Professional encourages all passionate individuals in the lighting industry to share their passion on Wall of Dedication. Anyone with an affiliation to the lighting industry can apply, regardless of job title and seniority - people with extensive work experience and less experience alike. The only criterion is passion for the profession and industry.
To apply, fill in an online application on http://wall.martin.com/ and attach images of yourself. Martin will set it up and you will be contacted for final review before publishing. Wall of Dedication will be widely exposed over the months to come, "so if you want your face out there share your passion now".
(Jim Evans)
