Martin Scandinavia is an expansion of Martin’s home country subsidiary, Martin Danmark, and is expected to be fully operational from January 1, 2003. Brian Friborg, long-time managing director of Martin Danmark, will head the new venture, which will handle all three Martin brands: Martin, Mach and Jem.
Management, sales and administration will operate from a headquarters located in Copenhagen with warehousing, distribution and service functions based in Lystrup, Denmark. Martin’s Norwegian distributor, EHS, holds a small share in the new company. In addition to strengthening its position in the entertainment segment, Martin Scandinavia will place increased focus on the architectural segment in Norway and Sweden, using the same concept the company has employed so effectively in Denmark.
Martin expects positive growth in the Scandinavian market in 2003. Martin President and CEO Kristian Kolding comments: "By giving the Norwegian and Swedish markets more attention we bring them closer to the Martin organization. That will enable us to give even better service to our Scandinavian customers, and that is what it’s all about!"
(Lee Baldock)
