Sims brings with him over 25 years of lighting industry experience, his early years spent running his own lighting consultancy firm. After a 10 year run with Strand Lighting where he worked as architectural product manager, he became the regional specification sales manager for the Juno Lighting Group.
When not on the road, Sims, who started in the new position on 16 July, will work from a home office near Orange County, California while also spending time at Martin's West Coast office in Simi Valley.
(Jim Evans)