Mediatech is Africa's leading trade show for the live entertainment technology, AV systems integration, broadcast, film, production, post-production, animation and new media, studio and recording and pro DJ equipment sectors, and offers an open platform to showcase new products and technologies.
Stand sales opened at the beginning of October 2014 and the orgainsers report that response from the industry has thus far been "phenomenal", with a host of big name exhibitors have already confirmed. Bose, Sony Professional Solutions, Sound and Light City, Concilium Technologies, Alpha Technologies, Viva Afrika, Peripheral Vision, DWR Distribution, Inala Technologies, Electrosonic SA, Timbre Broadcast Systems, Extron Electronics, Macro Video, Zimele Broadcasting Services, Robe Lighting and Mitsubishi Electric are amongst the already confirmed stands, while many other exhibitors have provisionally booked their space.
Mediatech Africa 2013 attracted 6935 visitors over three days, including 424 foreign visitors of which 197 were from the African continent. 136 companies exhibited in total, collectively representing just short of 700 brands. Of these visitors, 37% were decision makers in their respective companies while 19% filled senior management positions. That being said, 49% of visitors had power of purchase while 30% had influence of purchase, the organisers report.
(Lee Baldock)
