Indonesia - Melodia Productions deployed 1 Sound systems for the exclusive Ferrari Roma Spider launch event in Surabaya. Ferrari’s vision for an elegant, all-white venue required sound quality with aesthetic appeal, a challenge that Melodia met with precision.
Ferrari expected great sound with an elegant and aesthetic look to fit into the launch event. Melodia used 1 Sound’s Tower LCC84, cardioid column, paired on top of the CSUB610, a cardioid subwoofer. Melodia chose to go with this fully cardioid system based off the cavernous hall where the event took place. The goal was to keep the sound narrow and have minimal reflections to support background music and a chamber orchestra performance. This was accomplished using four stacks of the Tower LCC84 and CSUB610 system.
“This exclusive event for the Ferrari brand launched a new world class sport car,” said Rudy Winarto, owner, Melodia Production. “We chose to use 1 Sound to support this great event that had live music performances by a string chamber orchestra. The Tower system reproduced the string orchestra perfectly with true clarity and the cardioid properties were necessary for the venue that otherwise would’ve had a lot of acoustical reverberation. And the all-white system looked great in addition to its sound.”
