A successful entrepreneur, he started purchasing sound, lighting and video kit when he realised that his own concerts could benefit from higher production values - at more cost-efficient prices.
Premium Staff has recently invested in 84 x Robe Pointes, delivered by Robe's Mexican distributor, Vari Internacional.
Their main equipment warehouse is located in Toluca, the bustling capital of Mexico State about 60k south west of Mexico City, DF, and Francisco also has an office in the suburb of Polanco in downtown DF.
He thinks keeping up with the latest lighting and equipment trends is crucial to the success of his production company, and buying the Pointes was also a direct response to trends he has observed in the Mexican lighting market over the last year..
"When I started seeing Robe Pointes appearing with increasing frequency on band riders, - it was a simple decision - I needed them in stock," explained Francisco, who also likes to ensure that the LDs working on his shows have access to the best possible kit.
He observes that on the occasions when he's introduced clients to Pointes for the first time ... afterwards, they have always gone on to spec them thereafter - and nothing else will do! "It's been a very typical reaction - they never go back to anything else," he says, adding that he should maybe receive a commission from Vari - for the additional business he is encouraging.
Premium Group will typically be supplying four or five large shows and events simultaneously around the country, each one of which will feature between 24 and 48 Pointes on the rig.
