UK Midas sales manager Richard Ferriday is very pleased with the way the new sales strategy appears to be working. He told us: "While it's possible that it may be coincidence, it nevertheless proves two things. Firstly, that customers are very comfortable buying direct from the factory - Midas customers have always enjoyed extremely high standards of service, and now that we are in direct contact, we intend to improve this still further. Secondly, it proves that the industry still sees a Midas console as a viable investment, even though the choice has now expanded to include digital consoles. There is clearly still room in the market for analogue console technology, and will be for some time to come. As the premier manufacturer in this field, it puts us in a very strong position."
(Lee Baldock)
