"Our analogue sales dispute the general impression that digital consoles appear to have conquered the live performance market," says Midas and Klark Teknik sales and marketing director David Cooper. "The ease of use, sonic quality, long-term reliability and safe return on investment offered by Midas consoles are still proving the all-important factors for many live applications. It's also apparent that the recent release of our XL8 live performance system, rather than shifting emphasis from our analogue range, has reinforced traditional Midas values."
Leading Belgian rental company ARTO has bought H2000 and H3000 consoles from Belgian distributor Ampco, finding that high profile analogue consoles are still heavily in demand with its national and international client base. Meanwhile, the Dutch branch of pan-European dry rental company AED has purchased two Midas Heritage 4000 consoles from Midas Consoles Holland. The consoles were purchased primarily to supply its clients that specialise in large-scale musical productions starting with a touring production of Aida with Racks and Stacks in September. Prior to that, H4000s will be doing the rounds of European summer festivals and concerts, accompanied by 16 channels of Klark Teknik DN370 equalisers for use with the monitor desk. Further north, Midas' Danish distributor Ascon Trading has sold two H3000s to rental companies All Round Lyd & Lys and Moto ApS. Both consoles will join the Midas inventory at this year's Roskilde Festival, where eight out of 12 FOH and five out of six monitor consoles are Midas.
In Norway, distributor AVAB CAC has sold a Heritage 2000 to Audionor for concerts and festivals around the northern part of the country this summer. AVAB CAC has also sold a H2000 to rental company Lydpartner. Among many other recent large format sales were a further three Heritage 3000s sold into the Greek market by distributor Omikron for a range of summer events.
(Lee Baldock)
