UK - Midwich, a leading trade-only distributor of AV and Home Entertainment products, has formed an alliance with True Colours Distribution, one of the UK's most respected technical solution providers, to organise a new AV event called Hi-Technology.

Hi-Technology consists of three consecutive roadshows on 4, 5 and 6 April 2006. The show will make its debut at the City of Manchester Stadium before moving on to Villa Park, Birmingham and RAF Hendon.

Stuart Mizon, divisional manager at Midwich said: "It looks like 2006 will be something of a landmark year for AV, so attendees can expect to see the latest in displays, digital signage, rental staging, system integration and 'HD Ready' home cinema technology from the world's leading brands."

Iain Campbell, sales and marketing director at True Colours, said: "The idea of distributors joining forces to promote AV product and solutions is a new strategy. It sits comfortably with both True Colours and Midwich, as our key vendors are non-competitive."

(Lee Baldock)


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