Germany - Label managers, producers and directors from renowned media enterprises gathered at msm-studios in Munich on the 22 October to attend a teach-in on the new optical disc format Blu-ray. The object of the half-day event was, in the words of msm MD Stefan Bock: "to introduce our customers to the technology and the associated possibilities." To make these as palpable as possible, msm opted for a judicious blend of theory with practice.

Getting things underway, Johannes Müller, msm-studio's DVD producer, explained the advantages of the new medium over DVD: "With a storage capacity of 50 GB, the new medium offers enough space for an HDTV resolution of 1920 x 1080 pixels - something like six times that of a DVD." Not only the image but also audio tracks, according to Müller, derive enormous benefit from the literally loss-free reproduction: "DVD is good, but Blu-ray is even better" was the message.

Following the introductory lecture, Frank Simonis and David Walstra of the Blu-ray Disc Association (BDA) delivered reports on the positive market development of the medium. BDA Chairman Frank Simonis is convinced that: "Blu-ray is well on the way to becoming the high-resolution format on the world market," adding that "the most important equipment and content providers are already banking on Blu-ray."

(Jim Evans)


Latest Issue. . .

Save
Cookies user preferences
We use cookies to ensure you to get the best experience on our website. If you decline the use of cookies, this website may not function as expected.
Accept all
Decline all
Analytics
Tools used to analyze the data to measure the effectiveness of a website and to understand how it works.
Google Analytics
Accept
Decline
Advertisement
If you accept, the ads on the page will be adapted to your preferences.
Google Ad
Accept
Decline