The main aim of the channel is to promote participation in music through access and education - and to equip its potentially huge audience with the necessary skills to realize their creative potential, whatever their musical ability. The first phase of programme content will feature tuition and advice on guitar, bass, vocals, drums and percussion, keyboards and harmonica. Filming for these is nearly complete at M-Channel's Maidstone Studios in Kent, where it has its own studios and offices. The programmes will feature a range of top class musicians, along with many well-known artists, eager to 'give something back' to the audience that helped them to where they are today. To complement these programmes hundreds of 'Tips and Tricks' snippets will also feature to provide the viewer a wider understanding of becoming a musician.
The second phase will feature orchestral and classical music followed by the third phase featuring world music. Also lined up are programme ideas for M-Channel Urban, giving tuition tips on DJ techniques, MC techniques and street dance workshops. Live band showcases aimed specifically at unsigned bands and musicians will also be filmed up and down the UK from the outset in all musical genres.
M-Channel CEO, Jonathan MacDonald, said: "Many people have the musical potential within themselves to achieve their ambitions, but don't have the information, resources, support or guidance to get started or progress. Furthermore, many don't have the time or financial capability to grasp opportunities. By standing back and recognizing the need to bridge the gap and embrace the needs of the wider audience, the Musicians Channel was born. "We are committed to providing the highest quality of innovative programming, producing content that is inspiring, encouraging and educational to our viewers. Programming that will open up a raft opportunities for our viewers and advertisers."
(Sarah Rushton-Read)
