Peterson has 10 years' experience in purchasing, sales management, marketing and operations for Leo's Pro Audio, a large California-based pro audio retailer. He began his career more than 13 years ago at Guitar Center in Berkley, California. In his new role, he will work to enhance Group's overall sales and marketing efforts by facilitating the flow of product and added value information between manufacturers and dealers, managing the company's national press efforts and website, coordinating product demonstrations and reviews and handling digital tech support for dealers and high level end users.
Brad Lunde, company founder and president, told PLASA Media: "We are excited to welcome Todd to the Transamerica team. I've known Todd for a long time and am confident that his broad range of experience in professional audio and technical applications, coupled with his marketing and sales experience and high energy level, will enhance our dealer support and overall end user experience."
(Lee Baldock)