"We are delighted to welcome Apex to our distribution network," says Jarmo Masko, area sales manager at Genelec. "For a while, we have been looking for a strong player with roots in professional audio that can also effectively serve the important broadcast market and the MI dealer network. Apex fits the bill perfectly. They have an excellent track record in all these markets and understand the demands of working in Belgium where the language and cultural differences can make it difficult for an outsider to penetrate."
Headed up by Paul van Hees MD and RikHoerée, sales director, Apex numbers 20 staff, whose skills combine technical expertise and a focus on customer service and project delivery.
"Genelec fits perfectly into our company portfolio," says van Hees. "We only like to work with strong, premium brands and Genelec is the pioneer in active monitoring solutions across all key markets. Their recent product launches, including the multi award winning 8260A, have set the standard for years to come. I'm looking forward to a long and mutually beneficial relationship."
(Jim Evans)
