Bovingdon will head up both the internal and external sales teams. He joins from Micro Peripherals Ltd where he was head of education & AV solutions, bringing over 16 years' experience in the AV/IT channel having worked for distributors, manufacturers and resellers on the development of business growth within their respective verticals.
Commenting on his new role RBovingdon said, "PSCo is a pioneering, forward-thinking company and I especially admire that it knows its strengths and puts everything into producing outstanding results. This new role will be an exciting challenge, and I feel I've joined at the perfect time to drive sales efforts forward into 2014 and beyond. My strong background in AV will help improve PSCo's presence within the channel and grow customer relationships."
"It's taken a long time to find the right person for this role, who understands the channel and adding value to customers. Richard's management style and channel knowledge will be a true asset to PSCo and the sales team," said Stuart Holmes, PSCo's CEO. "His experience working closely with customers to build relationships and find the right solution and service package to fit their individual needs will really complement PSCo and our offering. 2014 is going to be an exciting year for PSCo and Richard's appointment ensures we start as we mean to go on."
(Jim Evans)