Europe - Plusfortyfive ApS is a new venture launched by the Generator Group in Denmark whose businesses and brands also include event and show technical production specialist VIGSØ.eu, and automation solutions manufacturer Motor Stage Automation.
The Danish-headquartered operation is headed by Kenneth Jakobsen – who brings 20 years of industry experience – and will be distributing and supporting several premium brands throughout the Scandinavian region.
The company hits the ground running with two German brands onboard, GLP (German Lighting Products) and HOF whose portfolio includes quality trussing, stage and rigging products.
Jakobsen and his team will grow the business organically through establishing a series of additional regional offices and partnerships. This will start in Norway and Sweden in addition to Denmark, with more announcements to follow later in the year.
The main storage facility will be in Denmark, offering a single point of contact and a commercial hub in the heart of Scandinavia.
These local offices will be run by specialists familiar with the industry and tuned in to their specific regional requirements, with time and resources invested into product demonstrations and training to ensure that all customers – from smaller event companies to large full-service production providers – can fully benefit.
“GLP, HOF and Plusfortyfive are an excellent combination,” stated Jakobsen, “giving great foundations on which we will build Plusfortyfive’s business, reputation, relationships and future.”
Plusfortyfive and HOF have been doing business for many years in Denmark under the VIGSØ banner.
”HOF has been a very important supplier for us for many years in Denmark – delivering high-quality products and solutions, always innovative, and most importantly, always willing to go the extra mile to find the right solution. For us, it’s a no-brainer to continue building this relationship as we expand our business to the rest of Scandinavia, says Plusfortyfive’s Jakobsen. “We focus on selected brands that we truly believe offer something valuable to our clients – always prioritising the client’s needs over simply moving boxes. We love helping to find the right solution for the right job.”
Edwin Duivelaar, export & sales manager at HOF adds: “We are delighted that we have an established and recognised partner in Plusfortyfive, who has been a trusted partner for many years in Denmark already. It is great to see that they will now partner up with us for the other Scandinavian markets and help accomplish our ambitious growth targets.”
