Alain Boone and Denis Baudier
France - Nexo has announced the appointment of Alain Boone who joins the international sales team in the role of European sales director. Alain has had a long-standing relationship with Nexo as he has spent the last 18 years as the live sound account manager at Audio XL, distributor of Nexo products in Belgium. Extremely well-connected with the live sound and broadcasting communities in his native Belgium, the Netherlands and Luxembourg, Alain was responsible for sales of a wide-ranging portfolio of high-tech audio and network technologies, including the Harman brands of JBL, Soundcraft and BSS, as well as the Nexo and Auvitran brands.

With more than 25 years' experience as a live sound engineer, covering festivals and tours with Front 242, Primal Scream, Ziggy Marley, and The Wailers with Jimmy Cliff, Alain is a natural choice to spearhead Nexo sales in Europe. Working closely with Sales Director Denis Baudier, he will manage the extensive network of distribution partnerships that complement the Nexo subsidiary sales operations in France, Germany, UK and Italy.

"Alain has lived and breathed the NEXO brand for many years," comments Denis Baudier. "He has invaluable experience at every level - hands-on as an engineer and system tech, as a sales consultant and as a high-spec equipment distributor - so this is a key appointment which will add real strength and depth to the NEXO sales force."


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