Over the next five years they expanded the voice evacuation system while sister company Ampco Flashlight Rental (AFR) continues to provide sound engineers on match days and for other events.
But recently they engaged on another major project with the expansion of the business centre - the most radical investment since the stadium was originally built in 1996.
With Ajax winning the Dutch League (Eredivisie) championship over the past two seasons, interest has grown considerably on the corporate side. With the investment of 20m in adding a further 6000 sq.m. to accommodate three hospitality rooms, the Business Centre is capable of hosting anything from a business meeting to a corporate social occasion to a small-scale fair. In planning the design, strong emphasis was placed on easy circulation between the spaces.
Tasked with providing a technical infrastructure, TM Audio - working in conjunction with the ArenA's technical director, Tim Oosterop - turned to a discreet OmniLine solution from one of their distributed brands, Martin Audio. This was in keeping with the fundamental principle of making the upgrade carbon neutral by 2015.
"Because of the environmental aspect of the building, selecting the right audio equipment was vital," confirmed Oosterop. At the same time he was insistent the audio system should fit in with the business look and feel of the function rooms.
These aesthetic micro arrays also received architectural approval and were ideal for providing reinforcement from a wide variety of sound sources in the rooms, which respectively measure 775 sq.m, 485 sq.m and 375 sq.m.
TM Audio's sales and marketing manager, Rudolf Nagtzaam, explained, "The ArenA had been clear that it didn't want the rooms to look like concert halls. Whatever we used needed to blend into the background - which is why we chose Martin Audio's OmniLine micro line array rather than space speakers around the room.
"We felt this solution offered the best combination of speech intelligibility and dynamic musical range in a business-like design package," he continued. "Speech was a particularly important criterion with live broadcasts of press conferences and so on."
Under the management of TM Audio's Reinier Bruijns and Martijn Verkerk, TM Audio deployed a total of 96 OmniLine elements, split into 48 pieces (4 x 12) in the largest room on level 4, with a further 16 (2 x 8) in the nearby smaller room. In the large hall up on level 6 they have deployed a further 32 cells, in four hangs of eight.
These have been complemented by TM Audio's BassBeam subwoofers, manufactured by sister company XLNT, which are flown from the ceiling.
Source inputs to the system include wireless mic, Ajax TV, music computer, local aux (iPod), voice evacuation system and further aux inputs for a band mix.
(Jim Evans)
