A full-service lighting, audio and video production and rental company, PCE had purchased 48 of the Elation panels, which are modular in design and can be used to create vibrant video pixel screens, curtains and backdrops. Measuring 2'1" x 2'1" x 3", the transparent tiles are compact and lightweight, and with an IP65 rating, can be used indoors or outdoors.
PCE decided to host the open house to demo the product - which it refers to simply as The Wall. "We wanted to get the word out about The Wall, because it creates new possibilities for our existing clients, as well as opens opportunities for us to sell new markets," said Ryan Steidinger, PCE's director of operations.
"Because of the price point of the Elation product, we can now offer a rental rate that is a lot lower than many of our competitors' video screens," added Steidinger. "This enables us to get The Wall into different markets where people have never before been able to afford a video screen. For example, many colleges and high schools would love to have an LED wall to show the kids during graduation and homecoming football games. Now we're able to bring them one - just like they'd see at the Staples Centre -- at a cost-effective rental rate."
Over 200 people attended PCE's day-long open house, which was held at its Huntington Beach, CA facility and featured a barbeque lunch. Attendees got to view the EVLED panels in different settings, so they could get an idea of the product's wide range of applications.
40 of the tiles were used to create a giant outdoor screen. The panels have an integrated rigging/hanging system that allows users to easily assemble any size video screen, large or small. Up to 16 pieces can be linked on 1 AC circuit, and as many as 1,000 pieces can be run from one Ethernet video output using Elation's ELED VSC driver (sold separately). Those attending the open house got to see firsthand how the EVLED screen's easy setup and daylight viewability make it an ideal solution for outdoor concerts, festivals and events that take place before sundown.
EVLED tiles were also on display indoors. Here, said Steidinger, they were shown in more of a set-type application. "We did some individual hangs, running eye candy graphics on them."
