PALME to focus on installation sector

Dubai - IIR Exhibitions has pledged greater focus on the Install market - in both the Commercial and Residential sectors - for PALME Middle East 2009.Exhibition director, Alex Heuff, has confirmed that a dedicated Install Middle East vertical show will provide the hub of this year's show on April 26-28 2009 at the Dubai International Exhibition Centre. As part of the continuing evolution of the PALME brand, Install Middle East will have its own dedicated space and entrances, and will host more than 150 exhibitors. The show will also feature for the first time an Integrator Pavilion, which will allow up to seven of the region's major project consultants and installers to show their portfolios.

Heuff states: "The Pavilion is specifically for regional systems integrators and is aimed at attracting the property developers and consultants who work with them. The Pavilion will be located near the Install VIP Lounge where visitors can relax and chat - away from the busy show floor."

(Jim Evans)

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